product marketing

Campaigns

Innovation Delivered by ShipStation

Developed new content and campaign marketing strategy for announcing the latest feature additions from ShipStation’s product team. This biannual campaign combines efforts across PR, event, in-ap, organic and paid channels to promote trial generation and retention for the brand.

Type of Campaign
Lead Generation, Retention and Loyalty Marketing

Goal
Create a consistent, integrated program to communicate new features and product advancements.

Produced for
ShipStation

Year
2024

Stats 107% Trial Goal Reached 38% Pendo CTR
300k Impressions in 24h

Fully-integrated product marketing campaign assets

Live & On-Demand Webinar

Coordinated, produced, and promoted global live demos to unveil ShipStation’s latest product releases.

Pillar Asset: Landing Page

Developed net new sub-domain landing page to act as a resource hub for all future ShipStation product release announcements and their respective KB articles.

This landing page launch included a feature video and letter released via the Business Wire from ShipStation’s acting Chief Product Officer, as well as animated UI graphics to aid in the visualization of these new features.

Paid & Organic Promotions

Developed a portfolio of static and video ads with A/B testing roadmap to aid in trial generation, as well as created creative organic content to promote general traffic to the landing page as well as drive webinar registrations.