(Sept. 2021 - Oct. 2024)

Spearheaded global content strategies, campaigns, and customer marketing collateral across channels and programs for Auctane’s portfolio brands after a $6B private equity acquisition.

• Partnered cross-functionally to plan, produce, streamline, and improve lifecycle, demand, retention, and lead generation content.

• Managed and deployed ICP, ABM, and GTM campaigns across digital channels including display, native, affiliate, influencer, paid social, OTT, and CTV.

• Developed and implemented content guidelines, A/B testing roadmaps, production processes, staffing models, and risk mitigation plans across cross-functional teams.

• Achieved 107% of trial gen goal on net new bi-annual product release marketing campaign.

• Overhauled production and accessibility of customer stories and case studies, including a site migration redesign and DAM system, growing the channel’s lead gen attributions by 400%. 

Highlights: Led annual thought leadership benchmark research. Sat on panels for community events. Created change management protocols and SOPs. Collaborated with agencies on ShipStation brand refresh. Developed and produced podcast series ‘Get Ship Done.’

(Aug. 2019 - Sept. 2021)

Owned end-to-end content creation, localization, and distribution plans for multichannel content strategy and campaign initiatives for cloud and API-based shipping software brands.

• Wrote and edited UX web, technical knowledge-based, and creative content across products and markets. Analyzed cross-channel performance to inform campaign and content strategies and reported to stakeholders.

• Managed internal resourcing and relationships with vendors, including freelance writers and SEO agency to improve legacy and cross-brand content, growing top-of-funnel organic traffic.

Highlights: Designed and introduced Data Studio performance tracking for all organic web content. Produced nationwide talent fee-free commercial with Real Housewives star and video retargeting social and event content featuring Wolfgang Puck. Executed sweepstakes and seasonal marketing campaigns. Overhauled customer onboarding, advocacy, and G2 review content.

(Jan 2014 - Jan 2020)

Developed integrated marketing campaigns and ad-hoc B2C and B2B content creation for small to midsize brands across industries. Consulted on branding, communication, content marketing, and web strategy.

Produced and managed day-to-day editorial calendars, including blog, social, and email series.

Developed branding and voice and tone guidelines, marketing SWOT analysis, and target audience personas.

Advised on brand positioning, communications, experiential activations, and cross-channel marketing strategy.

Built fully-optimized and responsive WordPress and Squarespace sites focused on UX and driving conversions.