Oh, hello it’s em

Content & marketing campaigns leader

I’m an accomplished content marketer and content strategist specializing in fully-integrated marketing campaigns and user-centric storytelling.

I have 10+ years of experience in executing data-driven B2C and B2B lead and demand generation campaigns for various industries including SaaS, ecommerce, and service businesses.

Thoughtful content builds strong communities

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Thoughtful content builds strong communities •

Portfolio

SEE MY WORK

Customer stories that convert

Full production, multi-interview customer stories that showcase the true value of your software or services. There’s no better voice than one of a happy customer or user! Customer stories elevate your content across marketing channels, and are a foolproof way to ensure your message is reaching the right audience.

Top of Funnel Thought Leadership Content

  • Introduce annual thought leadership research into the market in an effort to promote brand recognition and lead generation.

  • Developed an engaging, gated report on the ecommerce trends and delivery expectations during the holiday season.

    This content was promoted via paid and organic channels, including PR, email, blogs, community events, video, and social.

  • Grew organic traffic to The Holiday Shopping Trends Report 18% from 2023 to 2024. Conversions also grew 4% YoY.

  • Product Release Marketing Campaign

    Produced biannual SaaS product marketing campaign and GTM strategy

    More Info

  • Feature-Focused User Story: Cocktail Courier

    Created a partner-supported customer story focused on new dropshipping feature

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  • Support Videos: ShipEngine FAQs

    Developed lifecycle and retention-based support campaign

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  • User Story: Goodwill Central Texas

    Learn how ShipWorks helped Goodwill meet state requirements

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  • Blogs + Styled Photoshoot: Love Ding

    Managed monthly blogs and established evergreen content

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  • Tradeshow Booth Design + Event Marketing

    Created integrated marketing campaign around ShipStation’s Shoptalk attendance

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Enjoy Podcasts?

Listen to an episode or two of Get Ship Done! I wrote and produced this podcast for ShipStation as a demand generation campaign. It features growth stories of ecommerce brands and how they overcame the challenges of business.

I’m a fan of videos

Check out a few of the commercials, user stories, and video assets I’ve written, produced, and collaborated on.

About Emily

I have a passion for producing content that converts. I have experience establishing copy and brand standards, building integrated marketing campaigns, developing reporting systems, and leading interdisciplinary and cross-functional teams.

In my free time, you can find me paddleboarding, making stained glass, and practicing yoga.